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On Thursday, Codere Online announced a multi-year partnership as the official betting partner of the National Football League (NFL) in Mexico, as the US’ NFL season kicks off.
The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings.
The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
About Candy Tower
“What we do believe is that basic principles should apply across all markets. These include protecting minors, providing effective self-exclusion options, promoting responsible advertising and ensuring that people affected by gambling harm can access support.
“ARGN will help to shape these principles into standards while allowing countries to implement them in ways that fit their local realities.”
When asked what responsible gambling measures the ARGN was seeking the implementation of, Akolade said the network wanted to establish minimum player protection standards across African markets and move responsible gambling requirements beyond paper-based rules towards measures that are actively enforced.
About Candy Tower
Calvin took notice of Bitcoin in the early days, immediately identifying its vast potential for his “first love”, the iGaming industry. Little did I know just how significant Bitcoin would become for CalvinAyre.com, Calvin Ayre as a person and myself as a professional. Fast forward to February 2021 and its time for CalvinAyre.com to hang up its hat. Bitcoin has actually become my calling.
The Bitcoin ecosystem, now in the form of BitcoinSV, has advanced to a level where so many of the pain points within the gaming industry can be solved with Bitcoin technology. For this reason, from today, I’m moving over to CoinGeek.com full time with a laser focus on raising awareness of BitcoinSV within the gaming industry and highlighting the innovative minds and relevant BitcoinSV-powered solutions currently existing in the market.
Looking back on my 11+ years with CalvinAyre.com, I’ve made life-long friendships, attended countless industry events, interviewed hundreds of leaders, made thousands of contacts, built deep relationships with organizers, even had the honor of delivering a DAF award or two back in the day (who remembers???!!) but best of all, had the pleasure of working with some of the most incredible colleagues along the way, many of which who I classify now as dear friends.
