El Paso Gunfight

What is El Paso Gunfight?

The government blocked 548,420 illegal betting and gambling websites between 2006 and 2025, including 84,000 in 2025 alone. 

These comments echo a similar sentiment emphasised at the country’s Directorate of Communications panel event on illegal betting and addiction on 10 September. Deputy Minister of Interior Ali Çelik suggested that curbing addiction would lead to a decrease in illegal betting activity. 

Çelik said: “If we can eliminate this sector, we will also minimise the funds flowing into the hands of the next criminal organisation.”  

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“Speed of iteration is probably the biggest difference,” he says. “Traditionally, every significant change can create another development cycle involving several different teams. With Game in a Box, the creator can iterate much closer to real time.”

Crucially, Curwen sees those efficiencies as a means to an end rather than the primary objective.

“That’s where I think Game in a Box becomes really interesting,” Curwen says. “The ambition isn’t to use technology to make average games faster. It’s to give talented creators the freedom to try more ideas and hopefully produce better games.”

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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.