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That question eventually became Swipe Games, a Cyprus-based business that is well on the way to establishing swipe games as a casino category in its own right. Still in its commercial infancy, the company has rapidly gained traction across the industry since beginning sales late last year.
Instead of asking players to select individual titles from a conventional lobby, Swipe Games takes its cues from the social-media feed. Players enter an endless stream of short videos and have three to five seconds to choose between three possible outcomes. For example, in a football penalty shoot-out game that could mean a goal, miss or a save.
The ending of the video reveals the result. If the player does not fancy a particular clip, they simply swipe up to see another.
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Within the report, Spectrum alleged “concerns around the availability of Evolution’s games in certain prohibited markets, the regulatory implications of its practices, and the lack of proactive monitoring of its customers”.
However the report confirms that Spectrum did not believe Evolution had engaged in any illegal practices.
iGB is publishing the full 69-page report, which is accessible to registered users of the New Jersey court system, below for anyone to read.
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The research also found profiles of influencers known as tipsters, sports traders and “professional gamblers”. They sell access to groups, predictions, spreadsheets and other products related to betting, while presenting gambling as an income-generating activity.
According to The Intercept, some content even uses expressions like “leaving the CLT [Brazilian labour law]” and “your dream income” to promote this type of activity. There are also screenshots of alleged user earnings and posts that present gambling as a kind of investment.
These professional content creators on Instagram aren’t limited to sports betting. There are niches of creators focused on casino games, like the controversial Fortune Tiger, with a communication strategy similar to that of sports betting.