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Retention has provided another encouraging signal. Depending on the market, Yashin says day-one, day-seven and day-30 retention can range from around the crash-game benchmark to between five and 10 times higher. The number of rounds played during a session can also be significantly greater.
The explanation, he believes, comes back to the behaviour that inspired Swipe Games in the first place. Crash players may experience a different outcome each time, but visually they repeatedly encounter much the same thing. Social media has conditioned its users to expect something new with every swipe.
“People are not playing it just as a quick crash game,” Yashin says. “They play it more like they are betting. It is a different pattern.”
About Ready Steady Robo
Esports betting platform Luckbox has appointed Nevzat Ucar as Head of Content.
Mr Ucar joins Luckbox having most recently worked as Head of Content for Red Bull and his previous roles include Head of Video and Broadcast for Riot Games and Art Director for FOX International Channels. Mr. Ucar will play a leading role in Luckbox’s marketing strategy, and will be responsible for driving global content strategy. It follows the appointment of Thomas Rosander, who joined Luckbox as Chief Customer Officer earlier this month,
Rootz Partnership Grows!
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Royal Caribbean informed Grant that he had broken various casino rules. While Grant filed a legal action against Royal Caribbean with the Queensland Civil and Administrative Tribunal, he has enjoyed qualified success so far.
Grant is suing the company to reimburse him for the AUD 22,000 he is owed. However, his case was at first shot down. Grant, however, appealed the decision and saw the court agree that it qualified as a consumer-trader dispute.
But as mentioned earlier, this is not the first time Grant has been caught in a similar legal tangle with Star Casino, which accused the man of using a strategy known as “edge sorting,” which is essentially discovering an imperfection in the make of the cards used in a table game.
